C16 loveat coffee roasters

Project Status: done
Year: 2018
location: tel-aviv


Back in the 2000’s ‘loveat’ was one of the first coffee roasting and coffee bean import companies in tel aviv.

The studio has offered a change both in design and branding of the company. It was important to emphasize the theme of roasted and fresh coffee. So that the guiding principle in the project was minimal and simple design that would not compete with the presence of the product. we used Basic geometries, columns and arches with pale green and white colors inspired by the modernist architecture of a neighborhood.

We decided to use the orientation of the building to the south and let natural light through the vitrines. The light reveals the contents of the space and connects it to the street.
Light is also used as a raw material alongside the black iron of the arches of openings, concrete floor and natural pine wood.
Combining these elements creates a three-dimensional depth effect and slightly increases the 35 m² small space of the coffee shop.

The project is located at the junction of Dizingoff st’ and Jabotinsky st’ at the intersection of the 3rd quarter of the city.

architecture: simon barazin
photpgraphy: ido adan